bluewin.ch
More info
Background
Livingdocs first came to Bluewin’s attention at Pirates Hub, the innovation hub of Swisscom. A first pitch was organized. Seeing the components move around on the page in real-time, content being edited inline and published in a matter of milliseconds, Bluewin’s head of portal was hooked. Centralsoft joined the project since its foundation and is continuously supporting the integration, development of new features and redesigns of various formats.
Product description
Bluewin is the second largest news site in Switzerland. The company started out as an internet provider and like many providers they set the start page of the installed browser (bluewin.ch) and offer an email address (@bluewin.ch). The brand belongs to Swisscom, the largest telecom enterprise in Switzerland. Together with Livingdocs and Swisscom, we incorporate new trends, features and comprehensive integrations to provide visitors a great experience.
Problems
- Newsroom speed and efficiency: Needed to drastically accelerate imports from agencies and streamline the publishing process.
- Editor flexibility: Required more powerful inline editing tools and content structuring options.
- Cross-platform publishing: Content had to be pushed from a single CMS to the web portal, mobile email clients (iOS & Android), and Swisscom TV (tvOS).
Solutions
- Optimized imports: Using advanced import capabilities, we enabled fast-track publishing of over 1,000 agency articles daily, directly from source to live.
- Enhanced content formats: Introduced support for long-form content, enriched sports coverage, new video components, and complex scheduling logic to suit editorial priorities.
- Seamless platform delivery: Ensured frictionless distribution across all endpoints including Swisscom TV, mobile apps, email clients, and the web portal, all from a single CMS.
If it’s complex, we’re interested.
Whether you wish to launch a new app or website, integrate something new into your system or plan to increase capacity and efficiency with external support - we are excited to hear from you!