Swisscom blue TV
More info
Background
Swisscom offers the largest set-top box TV service for consumers in Switzerland, including premium sports broadcasting rights such as the FIFA World Cup and UEFA Champions League in UHD quality. Sports and live entertainment have become key drivers of Swisscom TV’s content strategy. Centralsoft has been involved in this initiative since its inception, continuously supporting the CMS integration, the development of new features, and redesigns across web, mobile, and TV formats.
Product description
Livingdocs now powers Swisscom’s News & Entertainment division, serving as the backbone for content delivery across mobile, web, and TV platforms. The integration includes a mobile email client, a dynamic news portal, and direct delivery to TV set-top boxes. Working alongside Swisscom and Livingdocs, Centralsoft implements new trends, feature enhancements, and complex integrations to ensure a seamless viewer experience across all channels.
Problems
- TV content delivery pipeline: Delivering web-based editorial content directly to TV set-top boxes in compatible formats.
- Rich interactive elements: Implementation of galleries, carousels, and content-aware recommendations tailored for a TV interface.
- Unified asset search: Creating a centralized, searchable repository for video, images, and metadata across Swisscom’s platforms.
Solutions
- Custom TV content formats: Developed a specialized workflow to format and deliver content seamlessly to TV devices.
- Multi-format support: Enabled consistent content delivery across web, mobile, and TV with minimal editorial overhead.
- Integrated asset management: Built a universal TV asset search with flexible filters directly accessible inside the CMS, streamlining editor productivity.
If it’s complex, we’re interested.
Whether you wish to launch a new app or website, integrate something new into your system or plan to increase capacity and efficiency with external support - we are excited to hear from you!