blue.ch
Visit blue.ch
Background
Swisscom launched an all-encompassing entertainment experience with new offerings, new content and the freedom to access it anywhere: blue.ch. Blue.ch unifies the world of entertainment around Swisscom. This new hub unites the complete entertainment offering by Swisscom: Swisscom TV became blue TV, Teleclub relaunched as blue+, Kitag cinemas changed their name to blue Cinema and Bluewin is now named blue news. And at the start of 2021, 'blue gaming’ will launch a cloud gaming flat rate for the many casual gamers in the country.
Product description
The Livingdocs headless CMS is popular among editorial teams for its flexibility and ease of use. With blue.ch, Livingdocs entered the world of content marketing. A different type of users, more buttons and call to actions, translations, as well as an integration of various shops - those are the main areas where this landing page of a corporate offering differs from a newspaper landing page. Centralsoft handled the CMS integration, including custom editor modules, plugins, and end-to-end hosting and delivery. We also implemented scalable cloud functions to support real-time dynamic content needs.
Problems
- High-availability & performance demanded: The platform had to meet strict uptime (99.5%) and SEO/UX performance requirements
- Resilient content delivery: Fail-tolerant architecture was essential due to high traffic demands
- Multilingual UX: Needed seamless, in-context language switching for diverse audiences
- Dynamic components: Required QR code generation, e-commerce product displays, and other interactive content, delivered instantly on user interaction.
Solutions
- By hosting the website on highly available cloud infrastructure and behind global CDNs we managed to meet the requirements and even exceed them.
- Thanks to Static Site Generation (SSG) and continuous reduntant delivery of static files behind CDNs it was able to accomlish a completely fail-tolerant content delivery.
- Statically served pages via global CDNs result in blazing fast pagebuilding. With extensive SEO metadata and settings that are completely editable inside the CMS, we were able to meet SEO expectations and exceed the demanded editor experience.
- Well designed translation workflows and APIs allowed us to integrate an in-context language switch for visitors.
- For dynamic content we applied concepts known from the JAM-Stack. In order to generate dynamic QR-Codes or display ecommerce products (digital shops etc.), we used so called Cloud-Functions (e.g. AWS Lambda) to lift the heavy work and provide dynamic content to the staticly served frontend.
If it’s complex, we’re interested.
Whether you wish to launch a new app or website, integrate something new into your system or plan to increase capacity and efficiency with external support - we are excited to hear from you!