Search engine optimization (SEO) is often looked as some small modifications to parts of your website. However, these incremental improvements when combined with other optimizations could have a noteworthy impact on your site's user experience and performance in organic search results.
If you launched a website, you want people to discover it, that's why it's important to implement SEO strategies. With so many SEO strategies, it is quite difficult to choose on which approach is better. There are lots of SEO tips out there, however certain principles remain the same and are still being used.
In this post, we will outline some important tips that help on reaching out to quality traffic and better search ranking.
1. Feature snippets
Have you ever searched for a term on Google and you wanted instant result of a summary for that term without clicking on it? Well, that’s what feature snippets serve for and Google uses this feature to show information from top-ranking pages. In order to be shown directly in SERP (Search Engine Results Page), you have to provide clear definitions on your page about the searched term. Pay close attention to the keywords that you use as they greatly impact filtering the results to SERPs. The algorithm notices the relationship between keywords and definitions you give in order to show users the relevant content.
2. Optimize title tags and meta-descriptions for better CTR (Click-through-rate)
A captivating title tag or meta-description can improve your CTR. According to Google SEO guide, description meta tags and title tags can be used by Google as snippets for your pages, therefore it is recommended to keep the descriptions clear and concise. It is added to use description tag across all of your site’s pages and make sure that the description meta tag has a proper length to be fully shown in the results and for it to be reader-friendly. Another important aspect is that Google uses CTR as a ranking signal. If you double your CTR, you would double the traffic. If a lot of people click on your result, it sends a clear message to Google that this page is a great result for this keyword and they will give you a ranking boost.
3. Use keyword-rich URL’s
Whenever you create a URL for one of your pages, make sure it contains your target keyword. For example, you might have a post optimized around the keyword SEO tools, so you might use the same target keyword also for the URL.
4. Email outreach/newsletter
Email helps sharing your content in many forms: videos, blogs, e-books etc. By sending links for your content to your email subscribers, it will get them to check out your content and increase your website traffic. This will send positive impact to Google bots as a valuable and relatable content, therefore it will boost your rankings and more people will find your website. You have to make sure that all your newsletter content is posted on your website rather than kept in email.
5. Inbound Links
Inbound Links are another great strategy for SEO. These are links that come from other websites or domains. You can encourage your readers to use your website links to their own sources or anywhere they might find your content useful. Subsequently, Google tools will see that the content was useful and detailed, therefore it will benefit your website ranking.
6. Use canonical tags
Canonical tags are an important part of the SEO strategy. Canonical tags show to search engines relevant pages and help on removing duplicate content. To avoid confusing search engines, it's important to make sure that the canonical tag is implemented correctly.
Also, choosing a proper canonical URL improves the SEO of your site. Use canonical tags for similar products with very close descriptions and names, instead of redirecting it.
7. Keyword research
Keywords are essential for SEO. They are used by the users when conducting a search in order to generate a list of results. Therefore, finding the right keywords is important for your business. If you struggle on finding the relevant keywords then you can ask feedback from your customers. As a result, you may find keywords they are using to describe your business as it helps to understand the language that your visitors use. In this way, it’s a great opportunity to find more relevant keywords.
8. Link out to authority websites (outbound links)
Including a link to an external site on your blog page or website is called outbound linking. These links point out to related content and give readers the chance to read other articles on the topic.
Apart from positive user experience that linking out will provide, it is an actual ranking factor for Google. So linking out to authoritative websites appropriately and in the correct context, might actually help rank your blog or website higher in Google search results.
9. Optimize multimedia files
Attracting audience through videos, podcasts, images or other interactive tools can promote conversion and user engagement. Search engines are sophisticated enough to scan your multimedia content by relying on their tags or category. Use alt text with related keywords for media optimization. Therefore, for every video or image, offer text and links to related posts. Also, compress and optimize your images to increase faster page-load.
10. Keep short URL’s
Using short URLs rank better than long URLs. They should also be concise to determine what the pages are about for a more reader-friendly site.
11. Encourage sharing
Sharing is one of the best ways to improve your SEO strategy. Nowadays, social media is very important to businesses. When visitors share your content, make sure to provide a link that leads to your website. In this way, you will get higher audience and so your Google search ranking will be.
12. Optimize videos in your posts
The “videos” section in Google not only shows YouTube videos but also web pages with relevant video embeds. By doing this, when a user clicks on the link, it will redirect him to your webpage where you have embedded the video. Video embeds can greatly impact frequent visits on your website.
13. Publish lengthy content for high-value posts
Interestingly enough, longer content tends to rank better than short one. It is because when users search for a specific high-value source, then they want to read it regardless the length.
14. Reduce content that is no longer required
If your site contains pages that are no longer being visited or aren’t performing as they were expected, then you could unpublish them. Delete pages that don’t bring any traffic. You won’t get quality traffic so why burn resources. By removing them you will also have a better improved speed and performance.
Conclusion
This post displayed some important SEO tips as a starting point to achieve quality traffic to your site and rank better on search results. However, SEO encapsulates a wide range of strategies and it is continuously evolving. We hope that those tips will help make the strategy for your site relevant and effective.
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